The Most Amazing Marketing Book Ever

The Most Amazing Marketing Book Ever
is a community-produced book by Mark W. Schaefer and Friends—of which I’m one. It’s a big book of strategies and tips on everything Marketing. And it’s an exciting adventure into the Web3 world of collaboration.

The community working on the project includes 36 authors from 10 different countries, each an expert on a subcategory of marketing, such as Content Marketing or Social Media Marketing. (See below for a full list.)

Join our Email List to be notified of The Most Amazing Marketing Book Ever events.

Visit the Landing Page for The Most Amazing Marketing Book Ever.

View the Livestream for The Most Amazing Marketing Book Ever

The video embedded above is part 6 of the livestream.
You’ll find my interview with Fiona Lucas starting at 2:32:00 – Enjoy!

Download a Free Chapter of The Most Amazing Marketing Book Ever.

My chapter is: “The Magic Of Search Engine Optimization.”
Here’s a quote from what I wrote:
The Most Amazing Marketing Book Ever – Larry Aronson Author Quote

Rise Discord Community Channel

I joined the Rise Community after hearing Schaefer speak at the Creative Economy Expo last Spring in Phoenix. We met again at the University of West Virginia where he and my wife, Heidi Cohen, both spoke at a marketing conference. When Mark presented his community book project last Fall, I volunteered.

Schaefer is a well-known author and popular speaker. His books include Belonging To The Brand, Marketing Rebellion and Known. Visit Mark’s website,

Mark Schaefer“I challenged my community friends to create insights, not just re-hash information you can find in a blog post somewhere. They delivered. Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker!”

Read more about The Most Amazing Marketing book Ever
The Most Amazing Marketing Book Ever author list

Please email me for more information or if you’d like to interview me or have me on your podcast.

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The Most Amazing Marketing Book Ever!


Young girl with coins

Hear the excerpt

By now you probably have heard about NFTs (Non Fungible Tokens) and how they provide proof of ownership for digital art. This is great for creators, allowing them to profit from their work, and exciting for investors who can afford six-figure sums for an image of a bored ape.

Securing and authenticating digital artwork is just one use of NFTs (and, yes, there’s a lot of hype and scams in that area.)

But there is another side of NFTs that is just as exciting: Creator Coins.



Listen Up

I’ve been working on a plugin that speaks content segments of a post or a page.

The plugin, ListenUp, provides four shortcodes:

  1. ListenUp will speak the text content enclosed between its opening and closing tags when that content is clicked.
  2. ListenUpExcerpt will provide a link that when clicked will fetch and speak the post excerpt.
  3. ListenUpImage will provide a link that when clicked will fetch and speak the description of an image.
  4. ListenUpCustom will provide a link that when clicked will speak the contents of a custom field.

This post provides examples of its use. I’ve published it so that my beta-testers, friends and others can see (and hear) it in operation before installing it on their WordPress websites. Eventually, I’ll add a story of how I developed the idea and put it into code.


Given the rise in hacking attacks and other forms of digital misbehavior, people are more cautious than ever about where they place their trust.

Google wants to help everyone manage their trust relationships and is making changes across their technology to nudge the Web onto secure platforms: https: and SSL. •••


I’m delighted to announce the launching of the new Fovia Inc. website. Fovia Inc. provides software development kits and related services for high-quality, high-speed 3D image rendering. The kind of image data that’s output by MRI, CT and industrial scanning machines.

What makes this website so fascinating (and exciting to work on) are thousands of high resolution medical, archeological and industrial images showcasing the power and flexibility of Fovia’s XStream® HDVR® product. If that’s not enough to perk your interest, check out the high resolution, fly-through movies.


Larry Aronson on

At MarketingProfs B2B Forum in Boston, October 2016. I was interviewed by Gemma Houghton for The topic: Capitalising On New Technologies.

Unfortunately, now redirects to a YouTube channel and our 11 minute conversion, “Capitalising On New Technologies” can’t be found.

However, I was impressed by their video setup and how they smoothly they conducted the interview. So I stuck around for the next one with Ann Handley to learn how it’s done.

One tech person handled all the equipment and, other than turning the cameras and lights on and off, spent most of interview monitoring the audio. Everything in their kit was lightweight and streamlined.

  • 3 video cameras on tripods. One trained on each of us and a third getting the two-shot. 
  • 2 large LED arrays on tripods behind and above the cameras as keylights plus two smaller arrays to wash out the shadows on the background.
  • A simple three-part background screen.
  • Lavalier microphones
  • Small sound mixing board

Gemma had all her questions on an iPad. This provided a guide for the editor and made it easier to create a transcript. 

I’ve been in and out of the TV world over the years. I’m amazed at how easy and inexpensive it’s become to create professional quality video and distribute it over the Web.

Is video a part of your Web offering? Are you capitalizing on new technologies to reach and engage new audiences?

You should.

Post updated – January 23, 2019.

Power of Music Debut

Power-of-Music-screenshotI am proud to announce that The Power of Music, a project I’ve been working on since June, has finally launched.

The Power of Music is an eight-part, multimedia, professional development course for music educators. The video series and website provide an introduction to El Sistema, the pioneering approach to music education and illuminate the ways it’s being adapted for teaching music in the U.S.

The website was developed for WNET/Thirteen public television with support from the Annenberg foundation. It features over 45 videos and 3 interactive applications. The website’s graphic design was done by Michael Pinto of with additional graphics by Gwen Singley.


Startup Secrets

Startup SecretsHow to pick a winning startup to work for

I was at the NY Tech Meetup last Tuesday evening. If you’re not familiar with it, the NY Tech Meetup is the largest monthly meetup anywhere.

For the September meeting, they usually pull out all the stops. True to form, it was awesome. Our mayor, Bill de Blasio, dropped by to make a Tech Sector booster speech (see approximate rendering at right).

The NY Tech Meetup is a demo-or-die event where 10 companies get 10 minutes each to show their stuff. There’s no judging. But let’s face it – attendees are picking winners and losers.

During the short Q&A sessions between demos one question is taboo: What’s your business plan?