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Given the rise in hacking attacks and other forms of digital misbehavior, people are more cautious than ever about where they place their trust.

Google wants to help everyone manage their trust relationships and is making changes across their technology to nudge the Web onto secure platforms: https: and SSL.
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Home_Page_-_Fovia

I’m delighted to announce the launching of the new Fovia Inc. website. Fovia Inc. provides software development kits and related services for high-quality, high-speed 3D image rendering. The kind of image data that’s output by MRI, CT and industrial scanning machines.

What makes this website so fascinating (and exciting to work on) are thousands of high resolution medical, archeological and industrial images showcasing the power and flexibility of Fovia’s XStream® HDVR® product. If that’s not enough to perk your interest, check out the high resolution, fly-through movies.

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Larry Aronson on Webcertain.tv

At MarketingProfs B2B Forum in Boston last October, I was interviewed by Gemma Houghton for Webcertain.tv.

our 11 minute conversion, “Capitalising On New Technologies”, can be seen here: http://webcertain.tv/vod/capitalising-on-new-technologies/13525 .

Power of Music Debut

Power-of-Music-screenshotI am proud to announce that The Power of Music, a project I’ve been working on since June, has finally launched.

The Power of Music is an eight-part, multimedia, professional development course for music educators. The video series and website provide an introduction to El Sistema, the pioneering approach to music education and illuminate the ways it’s being adapted for teaching music in the U.S.

The website was developed for WNET/Thirteen public television with support from the Annenberg foundation. It features over 45 videos and 3 interactive applications. The website’s graphic design was done by Michael Pinto of vm.com with additional graphics by Gwen Singley.

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Startup Secrets

Startup SecretsHow to pick a winning startup to work for

I was at the NY Tech Meetup last Tuesday evening. If you’re not familiar with it, the NY Tech Meetup is the largest monthly meetup anywhere.

For the September meeting, they usually pull out all the stops. True to form, it was awesome. Our mayor, Bill de Blasio, dropped by to make a Tech Sector booster speech (see approximate rendering at right).

The NY Tech Meetup is a demo-or-die event where 10 companies get 10 minutes each to show their stuff. There’s no judging. But let’s face it – attendees are picking winners and losers.

During the short Q&A sessions between demos one question is taboo: What’s your business plan?

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GoDaddy Update Question

A client recently wrote:

I got an email from GoDaddy and spoke to an agent about updating [the website].

I didn’t understand much of what he was explaining but he said it was not that hard to do. He said I need to back up and move the content over to the new platform. Something called a linix C panal web hosting.

I answered:

GoDaddy is trying to get you to move [the website] into their new-ish account management structure in order to make it easier to sell you additional hosting products and services. This is separate from your domain name registrations with GoDaddy which won’t have to be renewed for another couple of years.

  • You DO have to renew your Web hosting agreement for [the website] by Sept. 8.
  • You don’t have to change the hosting plan.
  • It would be a good idea to backup [the website] in any case.

Your current hosting plan is called, “Economy Classic Hosting Linux” and GoDaddy wants to move/upgrade you to “Economy Linux Hosting with cPanel”.  In anticipation, they’ve already setup the new account with a dummy website and a separate username/password. The new plan would cost you $6.99/mo whereas your current plan is $5.99/mo.

Linux is the preferred operating system for Web servers. It’s very similar to MacOS – like two sisters who went to different schools and dress differently. cPanel is software for managing an account on a Linux server. Like the Systems Preferences application on a Mac, it has a number of panels for changing your settings and adding/removing features.

If you have no interest in adding new features to [the website] – i.e: email accounts, e-commerce packages, premium support – don’t upgrade, just renew the current plan. I can help you with that.

Don’t let GoDaddy persuade you that [the website] needs more than “economy” level resources. Although it is a gallery website, all of the images are optimized for quick loading and minimal bandwidth. The web pages are simple HTML, requiring no extra resources on the server for the amount of traffic you anticipate.

About WordPress Themes

What to Choose, How to Choose.

There’s a never ending discussion about WordPress themes in forums I visit and meetups I attend. Paid vs. free; custom clones vs. child-parent themes; large frameworks like Genesis vs. stand-alone themes like Twenty Eleven. Here are my thoughts:

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Happy Birthday WordPress

WordPress is 9 years old today and has announced the availability of the first release candidate (RC1) of the next version, 3.4, which I’ve just installed on my local MAMP stack.

So far, there’s no sign of a new “TwentyTwelve” theme. However, there is a new theme previewer/activator that allows an administrator to set a number of theme options and see how they look before saving the options and activating the theme. It’s really nifty. I’ll have more on the new version after the weekend.

But, I also wanted to share my excitement on attending a wonderful event last Thursday and getting to meet Matt Mullenweg, the creator of WordPress and CEO of Automattic. The event was the first in a series of monthly “fireside chats” organized by Pandodaily.com. Matt was interviewed by Sarah Lacy, the founder and editor-in-chief of PandoDaily. It was a long, free-wheeling and thoroughly enjoyable interview and Q&A. My thanks to Howard Greenstein for  getting me in to the event.

Happy Memorial Day!
Larry Aronson