Larry Aronson Interview – MP B2B Forum (video)
Dec 19th, 2016
At MarketingProfs B2B Forum in Boston, October 2016. I was interviewed by Gemma Houghton for Webcertain.tv. The topic: Capitalising On New Technologies.
Unfortunately, Webcertain.tv now redirects to a YouTube channel and our 11 minute conversion, “Capitalising On New Technologies” can’t be found.
However, I was impressed by their video setup and how they smoothly they conducted the interview. So I stuck around for the next one with Ann Handley to learn how it’s done.
One tech person handled all the equipment and, other than turning the cameras and lights on and off, spent most of interview monitoring the audio. Everything in their kit was lightweight and streamlined.
- 3 video cameras on tripods. One trained on each of us and a third getting the two-shot.
- 2 large LED arrays on tripods behind and above the cameras as keylights plus two smaller arrays to wash out the shadows on the background.
- A simple three-part background screen.
- Lavalier microphones
- Small sound mixing board
Gemma had all her questions on an iPad. This provided a guide for the editor and made it easier to create a transcript.
I’ve been in and out of the TV world over the years. I’m amazed at how easy and inexpensive it’s become to create professional quality video and distribute it over the Web.
Is video a part of your Web offering? Are you capitalizing on new technologies to reach and engage new audiences?
You should.
Post updated – January 23, 2019.
