larryaronson.com

Category: Portfolio

Sekonic Blog Launched

Sekonic Blog - front pageI had the pleasure once again of working with Matt Hill of MacGroup USA to create a WordPress blog for one of their clients, the Sekonic Company, a premier manufacturer of photographic light meters. The Sekonic Blog uses a custom child theme derived from the Twentyten WordPress theme and incorporates Featured Images and customized excerpts to give post authors more control of what appears on the blog’s front page. The site also uses advanced CSS3 properties to create rounded corners, drop shadows and transition effects

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Oradell Animal Hospital website screenshotOradell Animal Hospital of Paramus New Jersey is one of the largest and best animal and pet care centers in the world. But its website was old and they were losing the graphics designer who did their updates. Their marketing director was looking for new ways to connect with their current clients and customer base. I recreated their current site’s structure and design in Wordpress with custom page templates, adding social sharing and other functionality with plugins, shortcodes and widgets.

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Reimagine America

Reimagine America - front pageI just finished this site for Joyce Cordi, a management and business consultant based in San Jose, California. Joyce is passionate about politics and publishes podcasts speaking out about government waste and absurdities. She wanted a customized front page that pulled in content from her about and bio pages along with selected posts on various topics. I used a combination of custom page templates and shortcodes for her new WordPress website.

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Screen shot of Profoto-USA home page Repairing and rebuilding Profoto-USA’s blog on photographic lighting techniques and equipment. This was a fun job as I got to learn how to replace Wordpress 2 theme technology with WP 3.0 functions and features.

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onPhilanthropy.comI just finished a major project for Tom Watson, author of CauseWired, converting his website, onPhilanthropy.com, from a custom CMS to Wordpress. The new site, built on the Arthemia Premium theme, features modifications enabling it to carry ads from multiple sources, RSS feeds from companion sites and customized widget titles.

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AirSafetyAndLawAir Safety And Law is intended to serve as a forum for the legal community to discuss air travel safety and liability issues. The blog is a project of Kreindler & Kreindler, the law firm that handles most of the major aviation accidents.

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Gregory Poe's Federal Criminal Practice BlogFederal Criminal Practice Blog — I just completed another Wordpress blog for a client of my good friend and associate, David Schiffer, of DLS Design. David built a beautiful, static site for Gregory Poe, a lawyer in federal criminal law practice.

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Humintell Launches

HumintellHumintell.com, a website project I worked on this past Spring for the Landsman Communications Group recently launched. Humintell is about Microexpression Analysis—the understanding of the underlying emotions of people by looking for universal facial expressions that flick on and off in less than a second. I built the Humintell website using Wordpress, modifying the Minimal theme to match the graphical design, typography and layout from graphic designer, Dean Meyers.

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Double Bliss

Ann Phelan | Bonaire BlissAnn Phelan has a dream job. She facilitates and books vacations to two of the best islands in the Caribbean, Bonaire and Antigua. I recently helped Ann create two sites: BonaireBliss.com and AntiguaBliss.com, to share her love of these two wonderful destinations.

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KateNasser.comI’ve just finished a new Website for Kate Nasser, a wonderful customer service consultant, trainer and popular speaker on the subject. It’s been one of the most enjoyable collaborations I’ve ever experienced.

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New Critics Rescued

Tom Watson’s New Critics blog, had been hacked and he needed someone to rescue it. The site had been built on an old version of Wordpress and lived on a hosting service that Tom was no longer happy with. I was able to recover and export his content to rebuild the blog on a modern platform. Tom was back in business in a little more than a day.

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Real Intelligence

US Tour of DutyUS Tour Of Duty is a dot-org providing support for authors and speakers on the political left that oppose U.S military adventurism in the Middle East. I was asked by their communication’s director, Jeff Norman, to consolidate some of their existing sites into a modern blog.

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Pass Open RecordsThis blog, subtitled: A Movement to Lift the Lid on Pennsylvania Government is an initiative of the Pennsylvania Newspaper Association. I did the blog installation and configuration using WordPress, adapting and modifying a third party theme. I worked under contract to Howard Greenstein who provided the association with the online strategy and training to make them bloggers. The project was conceived and designed by BravoGroup, a specialist in government communications.

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Partnership For Prescription Assistance, Pennsylvania The Partnership For Prescription Assistance, Pennsylvania, blog. The client wanted a three column design incorporating a Google Calendar listing events in the campaign. Building this site taught me how sidebars are generated in Wordpress. My favorite bit, however, is the ShareThis widget attached to the end of each post.

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East-West DialogueEast-West DialogueUnder subcontract to graphics designer, Michael Pinto, of VM.com, I installed and configured this content management system for The East-West Center. It primarily serves as the online companion to the print version of the organization’s signature magazine, East-West Dialogue. The design requirements were very specific featuring a custom navigation menu and different sidebars for the index pages and post pages.

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